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Apple Inc, the world's largest technology company, will reportedly show off iPhone 5S, its next generation of smartphones on Sept. 10. While the timing of this kind of event is supposed to be shrouded in secrecy, the new iPhone release has become an annual (A)publicity fest with pretty predictable timing: the phones’ on-sale dates tend to (1)coincide nicely with the year-end holiday shopping rush.
全世界最大的科技公司蘋果公司將在九月十號展示新一代的智慧型手機iPhone5S。一般來說，像這樣事件的時間點會低調進行，但每年iPhone新品發表會可預測的時間點已讓它成為年度盛事: 手機上市日期也恰好與年底的購物假期吻合。
This year, the main subjects of speculation are whether Apple will integrate a fingerprint scanner and what that might mean for the future of the iPhone’s ‘home’ button. Other questions include the perennial “What will they call it?” There’s always discussion of camera specs and the like, though that’s the kind of speculation that generally proves least reliable.
今年，大家關注的臆測項目會是蘋果公司是否會整合指紋掃描功能到手機上與此設計對 “home” 鍵的去留影響。
As for settled questions, this will be the first phone built to run iOS 7, Apple’s newest version of its mobile operating system and the company’s biggest aesthetic change in years.
可以確定的是，這將是第一隻以最新的行動系統iOS 7運作的手機，也是蘋果公司這幾年來看到的最大的改變。
When it comes to Apple’s business prospects, the most important thing to watch is the price tag. Apple has been having a rough time of things in the markets. Its stock price is currently 35 percent below its 52-week high (which came last September, soon after its last iPhone announcement). The company has suffered from fears that it can’t innovate without Steve Jobs, but more damaging has been the fundamental shift in the smartphone market.
談到蘋果公司商業前景，絕對要探討的就是產品定價。近來蘋果在市場上有些困難，與去年股價最高點 (去年九月iphone5發表完後) 相較已掉了35% 。蘋果除了害怕公司沒有賈柏斯無法創新外，整個智慧型手機市場的重大改變對蘋果傷害更大。
With the market for high-end mobile devices nearly (B)saturated, the major opportunity for growth is among people who have never owned a smartphone. Instead of (2)catering to that audience, as makers of Android phones have, Apple has been trying to sell them older iPhones at a discount—and watching its market share continue to (3)erode.
隨著高階智慧型手機市場接近飽和，成長的機會只能寄託於那些從來沒有用過智慧型手機的人身上。不像Android手機製造商盡可能的去迎合這些人的需求，蘋果公司一直在試著賣給這些人打折後的舊款手機—並且看著市占率下降。
Apple’s next product announcement may well include the release a more (C)moderately priced smartphone designed to compete. Perhaps it’ll come in many colors, and perhaps it’ll be called the iPhone 5C. We’ll know for sure next month. Then the leaves will also start showing us different colors, and before we know it, it’ll be time for Thanksgiving.
蘋果公司下一個產品發表很有可能就是iphone 5C。一款有多種顏色可選擇，價位更具競爭力的智慧型手機。下個月我們就見真章了。剛好那時我們也會看到不同的樹葉顏色,，代表差不多是慶祝感恩節的時候囉!
publicity
speculation
proves
As for settled questions
prospects
proves
saturated
catering
erode
moderately
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